I design to bring clarity.
Product Designer specializing in SaaS B2B.
Published in
UX Collective
NPS Score Increase
Aquasys Project
Selected Work
Product Designer B2B SaaS
@Confidentiel
First product designer in a B2B SaaS startup. Led research, redesigned complex flows end-to-end, and initiated Design System foundations.
Confidential project, happy to walk you through the details in a call or interview.
Centralized platform for manuscript management
@Alapage
Designing a credible B2B & B2C product in a conservative industry. Built a two-sided platform with AI-powered scoring.
Outcome: high-fidelity prototype
Data-heavy product for environmental monitoring
@Aquasys
Making complex environmental data accessible for elected officials and technicians, while dealing with technical constraints.
Outcome: NPS increased by 58 points
Writing & Publications.
I write to make sense of design, engineering, and AI.
Product Builder Night: Augmenting Product Teams and Organizations with AI
Designers, AI builders, and Sales Ops from Ornikar, Converteo, and Alan shared real AI use cases at the Product Builder Night. Three profiles, three angles on how AI is reshaping product work.
The Design Engineer symptom: What a rising job title reveals about the market
Trying to define Design Engineering today, and why the confusion around it turned out to matter.
Beyond individual productivity: rethinking AI strategy in product teams
Why AI should not just make individuals faster, but improve how designers, developers, and PMs collaborate.
Trusted by founders, technical & product professionals.
My article on Design Engineering sparked conversations across the design and tech community, cited as "the best recent deep-dive on what this role reveals about the industry" by Ioana Teleanu, and shared by UXDX, Gabriel Avedikian and others.
Let's connect.
© 2025 Anna Lefour. Built with Next.js 15, TypeScript & Tailwind CSS, deployed on Vercel.